About Us

Tire Retread Supplier in North America

Central Marketing has been a servicing supplier to new tire manufacturers and the retread tire industry for over 30 years.  Central Marketing specializes in the final finish area for new tire manufacturers.  For the retread tire industry, Central Marketing offers a complete line of new equipment in both precure and mold cure for all segments (Passenger, Truck, OTR, and Aircraft).  Also for the tread rubber manufacturer, Central Marketing supplies buffing, finishing, cementing and packing lines.  In addition to supplying all these products, we also carry the spare parts and offer maintenance technicians to install, service and support these products.

Central Marketing was incorporated in 1986 and has its base of operations in Colonial Heights, VA, which is 110 miles South of Washington, D.C.  Central Marketing is owned by Edd Burleson and the company specializes in the new and retread tire industry.  Currently we have a staff of 24 people who work out of a 70,000-sq. ft. company-owned facility on 7 1/2 acres.

Central Marketing is the authorized manufacturers’ representative for the following companies:

  • Cima Impianti
  • Matteuzzi srl
  • MAE
  • SIT Brushes
  • IMS – OTR Equipment
  • VMI Extrusion
  • SDS – Shearography

In addition to the lines of new equipment, Central Marketing is one of the largest reconditioned equipment dealers in North America offering anything that is needed for the retread industry.  Central Marketing has the capability of offering total turnkey retread plants with reconditioned and/or new equipment.

Currently, to support equipment in the field, Central Marketing carries a very large inventory of parts.  Central Marketing also has 7 technicians that travel to do service work for dealers as well as phone support for the simpler problems.

The tire industry is quickly moving toward high tech equipment and we feel there is a void of trained service people in the industry to meet this challenge.  Our goal is to fill this void with properly trained personnel to sell and service the industry’s best equipment.